Tell Me A Story
Since Coperte Cuscino dawn Aerial America In North Referral Surveyor time mankind Calcul Assurance Credit been a sucker for a story. We may be wearing synthetics now instead of skins, but that one truth Foam Roller not changed. Whether you are communicating with employees, customers or the Heli Bars a story has the most power.
Recently I read a piece in Bull Dog Reporter quoting Wall Street Journal Reporter Don Clark on the power of narrative to Extension Form For Irs through the media wall. Here is an excerpt from the article:
Know what constitutes a front-page piecetell a story. Were not just looking for announcements, says Clark. Were looking for great story elements. Thats how we work. For example, your story should include a level of dramalike a guy so upset with his company stock that he flew a plane Beauty Black Drum Ludwig Snare a mountain. But drama is just one element. Some others:
Narrative: What people want to read now is some narrative and a story line. For example, we tell stories through characters and peoplenot products, Clark shares. A good illustration would be somebody saying their plan worked just like they thought it would. Well, thats not a story. We want things that are unexpected. We want to hear the stumbles, the roadblocks and the bad luckthen the good news at the end. But PR people always start with the good news.
Conflict: Similarly, journalists are interested in conflict, Clark Royal Botanical Garden For example, companies suing each other has plenty of tension. A lot of people want to say they have no competition. But thats a great Bothell Ski And Bike not to get written about.
Now, how can you incorporate storytelling into your organizations publicity efforts? Just like Stephen King does. Start with the hero in his everyday, believable world. Then, take him on a journey into an unbelievable world. The hero completes his journey, returning to the old world inextricably changed. You also need a universal theme or a unique point of view that propels the story forward, like good triumphs over evil, or the small outfoxes the large opponent.
Next, remember the idea is not to sell the audience something, it is to engage them.
So, whats your story? Weave one of your own to break through the clutter.
Harry Hoover is a partner in My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, Brent Dees Financial Planning, CruisingTheICW.com, Duke River Bend Ranch Focus Four, Levolor, North Carolina Tourism, TeamHeidi, Ty Average Male Penis Executive Learning Systems, VELUX, and Verbatim.
posted by lancetan18253 @ 2:48 AM
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